Description
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Simple, gentle formulas
We are constantly improving our products based on what we hear from you. You told us ‘less is more’ and after re-evaluating our formulas, we’ve reinvented Johnsons, now with 50% fewer ingredients. Because what’s good for your baby is good for us all.
Why did Johnsons reformulate?
We are continually learning about babies specific skin care needs with much of the industry led baby skin care research coming from us! Now we combined our latest research with our love for babies to raise the bar even higher & improve products.
What age is the Johnsons Head-to-Toe Collection best for?
Gentle enough for a newborn, The Johnsons Head-to-Toe Collection is ultra-mild.
What is the Johnsons 2-Step Bath Time Routine?
1. Warm Bath: Use a wash with an enjoyable & light scent to clean your baby without drying baby’s skin.
2. Gentle Massage: A soothing massage, with lotion, is a wonderful way to keep babys skin moisturized.
What does No More Tears mean?
No More Tears products are specially formulated to control the size of the cleansing ingredients. Our formulation includes cleansers that form a structure too large to penetrate eyes.
How do you ensure the safety and quality of your products?
We follow a 5-step Safety Assurance Process to ensure safe care for your babies.
1.Sourcing Raw Materials, 2.Thoroughly Assessing Ingredients, 3.Clinical Evaluation & Testing, 4.Testing Real-Life Use Cases, 5.Ongoing Evaluation
Learn more on our site
More from Johnson’s Baby
Head-To-Toe
Bedtime
CottonTouch
Soothing Vapor Bath
Classics
Skin Nourish
Recommended for
Cleansing delicate baby skin
Cleaning & soothing before bed
Cleaning delicate newborn skin
Calming & soothing baby
Keeping skin soft & clean
Cleansing babys skin w/ scent
Benefits
Ultra-mild for skin & hair
NaturalCalm aromas help soothe
Velvety later for soft skin
Aromas help soothe baby
Enriched with moisturizer
Helps relieve dryness
Highlight Ingredient(s)
Glycerin (Skin Conditioner)
NaturalCalm Aromas
Real Cotton
Calming Fragrance
Glycerin (Skin Conditioner)
Shea Butter & Cocoa Butter
Suitable for Sensitive Skin
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Rich Lather & Rinses Clean
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Dermatologist Tested*
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Pediatrician Tested***
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Clinically Proven Mildness*
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Hypoallergenic*
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No More Tears
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No parabens/phthalates/dye**
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Experience a new generation of gentle
Johnsons Choose Gentle
For over 125 years, Johnsons products have been specially designed for babys delicate skin. And because were dedicated to all things gentle, weve reformulated with simpler, gentler formulas, free of parabens, sulfates, & phthalates**. Our products have fewer ingredients with the same love youve grown to trust.
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