Description
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The SmartyPants Difference
Premium Ingredients
Our approach to science-based nutrition delivers the highest-quality ingredients available in premium forms that your child’s body prefers and can easily use. So you get more of the nutrients you want – all in one easy-to-eat serving.
Taste
Delicious nutrition that kids love without any synthetic colors, artificial flavors or sweeteners*. We use all-natural flavors derived from sources like spices, fruits, vegetables and/or herbs to make our gummies extra yummy.*
*Claims verified by Regulatory Affairs, 2019
Free Of
Only the best ingredients without the icky stuff. Non-GMO, gluten-free and free of milk, eggs, shellfish, soy, peanuts, wheat, fish allergens and tree nut allergens.* This formula also received the Clean Label Project’s Purity Award, the highest overall rating for product purity and value.
*Claims verified by Regulatory Affairs, 2019
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Because science never sleeps
Neither does our in-house team of nutritional scientists. Were always learning, growing and innovating to create the best multifunctional supplements for your health – made with the most premium ingredients.
To ensure our formulas can help offer a number of health benefits and fill a range of nutritional gaps, we base them on the latest science, current dietary patterns and recommendations from the Health and Medicine Division of the National Academies of Sciences (formerly the Institute of Medicine) and our Scientific Advisory board. That’s the smarter way to healthier.
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Targeted Nutrition for Kids
Because who asks for seconds on veggies?
We know that getting your kids to eat healthy can sometimes be a chore (and you already have enough of those). So, we formulate our products to include the nutrients parents want in a delicious format that kids love.
We use the highest-quality ingredients available to deliver omega-3 (EPA & DHA) essential fatty acids from fish oil and support for your child’s immune, bone, energy and thyroid health – all in one extra yummy serving.*
Our multifunctional Kids Formula is packed with premium nutrients to support overall good health for your child and help fill a range of nutrient gaps in the Western diet.
Dessert before dinner? We’ve got this!
*These statements have not been evaluated by the FDA
*This product is not intended to diagnose, treat, cure, or prevent any disease.
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Our Superstar Ingredients
Omega-3
Let your kids seas the day with omega-3 (balanced EPA & DHA) essential fatty acids from sustainable stocks of wild-caught anchovies, sardines, herring and mackerel.
Vitamin D3
Up their defenses with vitamin D, in the premium form D3, to support their immune system. We use this form because it’s what’s best for your child’s body.*
Vitamin B12
Help your little one to stay happy, healthy and on the go with vitamin B12, in the premium form methylcobalamin, to support energy production.*
Folate
Because folates matter. So we include this B vitamin in the premium form, methylfolate to help your growing tyke’s body convert food into energy.*
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Vitamin K
With vitamin K, in the premium form K2 (MK7), your child can feel good to the bone. It helps their body utilize calcium and magnesium from their diet to support strong bones.*
Vitamin C
When it comes to antioxidants, our Kids Formula is high in vitamin C for the maintenance of good health and to help cell damage caused by free radicals.*
Vitamin A
Let them be visionary. Our multifunctional formula includes vitamin A as an upgraded 50/50 Beta-Carotene/Retinyl Palmitate mix to support your child’s eyesight.*
Iodine
Don’t get salty. We include the essential nutrient iodine for thyroid support. It also supports normal cognitive development in children.*
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Women’s Formula
Prenatal Formula
Kids Formula and Fiber
Men’s Formula
Toddler Formula
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